"Video International" has started to sell national advertising RMG

Russia's largest media sellers seriously in the market for radio advertising interested. Regional branch "Video International" "trend VI" began to sell advertising time the radio station of the largest Russian radio broadcast companies - "Russian Media Group" (RMG). So far, the main holding company of her radio show is sold advertising opportunities. The joint project of RMG and HIV can lead to higher prices for radio advertising in the regions. The first area in which the advertising period RMG will sell regional unit VI, was Tyumen. According to the deputy director of the "VI Trenda" Vladimir Nichiporuk already contracts for advertising "Russian Radio" (the main asset RMG) has to sell in a number of other regions, but Nichiporuk declined to say specifically what. "We as the largest regional Sellers TV market interested in the diversification of the economy now priority -. Radio segment" - says Nichiporuk. Advertising on the radio - one of the most dynamic segments of the advertising market, if not the largest. The duration of advertising on the radio in 2004 was $ 200 million, or 29% more than in 2003. Previously sold all major Russian radio advertising their holding time for yourself. VI him now by any of the advertisers occupy vacant niche. The "trend" is not limited to working with RMG. "Now we're on a TV advertising sales experience in building, we offer our services, the largest broadcast media group," - says Nichiporuk. So far, the activities of the limited VI stations RTR ("Radio Russia", "lighthouse", "youth"). Market participants believe that, the arrival of the largest Russian mediasellera regional radio advertising to change the prices in the market. Now the difference in cost between one minute of broadcast video in Moscow and federal units is negligible. According to TNS Gallup Media, the daily audience how "Russian Radio" and "Europe Plus" in Russia than in Moscow, seven times. Thus, the cost of the 30-second spot on "Russian Radio" in the period from 10.00 to 11.00 in Moscow is $ 779, and in the regions - $ 979. "We can assume that the prices are rising, but it is the general trend of the market growth," - says CEO of TNS Gallup Adfact Ruslan Tagiyev. Market participants believe that the transfer of rights for the implementation of regional advertising RMG justified step. "Major advertisers on television or the radio while in general do not exist, or it is not enough by this association can supply teleklientov on the radio are about." - The President Broadcasting Corporation "Prof-Media" (PMBC) Alexander Varin. According to Varin, "car radio" cooperation would be interesting, but still "too early to talk about it." Tagiev of TNS Gallup Adfact view that logically regional joint sale of advertising on radio and television, noted that the sales area radio and TV are much more than in Moscow. "Y" Trenda VI ", the advertising opportunities responsible for selling a range of local television stations, is a good chance" - sums Tagiyev. However, the Director General of Radio "Europe plus" Alexander Polesitskiy not believe that it is necessary MediaSeller station. "We believe that it will sell itself to the advertising," - he said. In this case, the market doubts broadcasting holdings sell Moscow and federal advertising opportunities to transfer to other players. "I do not think it will affect Moscow and the federal units This station will keep Moscow and the regions - a lot of money ... Why do they have" - Ruslan Tagiyev doubts. A Varin of PMBC said that the scheme, in which all the ads being played on the radio side of the structure, does not work anywhere in the world. Economic newspaper "Business"