TV show bought "Dom-2", Sony Pictures

TNT announced yesterday to use the sale of rights to the format of the reality show "Dom-2" U.S. companies Sony Pictures Television International (SPTI). This is the first time that the original Russian reality show global media corporations was purchased. In Sony Pictures believe that style show "Dom-2" is made in Latin America and the southern United States. TNT is broadcasting in 79 regions of Russia. Positioned as entertainment. Potential audience - more than 93 million people. Experts estimate that the revenue from TV advertising in 2004 will be approximately $ 80 million euros in 2005, according to preliminary estimates, this figure has up to $ 120 to 130,000,000 majority stake rise to TNT, a large Russian holding company "Gazprom-Media" . Viewers of "House-2" every day watching the 15 young men and women who build the house while employed in a device of his personal life. The purpose of the show - a family, to prove the sincerity of their feelings not only with each other but also to the spectators: the winning couple will get a house for $ 120,000, viewers shall be elected by a popular vote. It is already "Dom-2" listed in the Russian Book of Records as the longest-running daily reality show: it goes on the air channel for over a year. Promotion original format reality show of its own production to the international TV market channel TNT began in October last year. Then, the project "Dom-2" in the English version called "How To Build Your Love" ("How to Build Your Love"), was presented in the international TV trade fair MIPCOM 2004 in Cannes. You are interested in some of the largest companies in this segment of the market - the British Fremantle, Endemol Dutch and American Fox World. General Director of TNT Roman Petrenko said that Western companies have attracted the attention of the original idea of the show and the high ratings that the project for a year wins the air TNT. "Never before has a TV program was devoted to the development of relations between the real men and women, - he said -. The majority of the show, talks about the relationship between people, concerned only buketno-candy stage, while the audience already always wanted to know what will happen to the characters next.'s Dom-2 ", you can see all the stages of development of relations to a family." In TNT reported that the outcome of negotiations over many months with the SPTI sale production rights reality show "How To Your Love Build" "in Spanish-speaking countries in the U.S. and Latin America for six months, starting in June." I'm not surprised that the whales of the world, interested in the media industry "House-2, - said Roman Petrenko -. This TV show is. In the first three highest-rated programs, especially the local version of Western shows and soap operas, one of the Russian channels on the most popular with the audience advertisers 18 to 30 years How To Build Your Love "True, and senior vice president of international production SPTI Brendan Fitzgerald (see interview on this page.) According to him, the project is" "appeared his company" very fresh, to be nourished in the competitive genre of reality. " TNT also note on that SRTI random, the show wants to show in Spanish-speaking countries with traditionally strong family values. The company Sony Pictures Television International is a company, Sony Pictures Entertainment, whose sales in financial year 2003-2004, $ 7300000000 owns or has interests. In 35 television stations outside the U.S., that aired in more than 100 countries and whose audience is 240 million The company has also set programs in local languages and has sold its formats in approximately 25 countries. Amount of the transaction were not disclosed. According to experts, a one-time payment, which TNT will receive from the sale of rights, could range from $ 100,000 to $ 500 thousand Roman Petrenko, however, insisted that the amount was less than $ 100,000 even, "When selling a format of the bulk of the money was to be on the implementation of the already dealer licenses, as the Sony. revenue on our channel, depending on how active the Sony sell. "For 18 months, during which the" Dom-2 "was aired, TNT has 394 hours of programming produced. (Engaged in manufacturing and sales of TV shows, movies, and the rights to them) According to the director of the company "A. Media Group" Alexander Akopov, cost Sony sold in America licenses will range from $ 500 to $ 2000 per hour could reach production in the U.S. by $ 10,000 to out that Sony is money is by selling the rights to a distribution with a minimum of $ 200,000 Under the agreement with SPTI, TNT 40% of this amount. Sell beyond the extra income, the size of which is hard to define, is the original technology of SMS voting, the SPTI have purchased in a package with the "House-2". Experts call for the acquisition of the rights to the "Dom-2" is a milestone for the local television market. Since Russia is doing now as a big buyer of foreign teleformatov. "Star," "How to Become a Millionaire," "Survivor," "People's Artist" and other famous Russian program - will run under license international formats popular in most countries where there is a TV. Russia's first reality show "Behind the Glass", although it was formally the original product of TV-6 was actually a variation of the popular European show "Big Brother". "In our market, the sale of the original format western majors - a precedent, a very serious event, -. Alexander Akopov from 'AA Media Group" - Predict But, it is a system, it's impossible: TV format - something that can not be put into operation, the height of the interest in reality shows, "like" Dom-2, in Europe and "." America has already passed, the interest in it falls, - says CFO teleagentstva 'Russian report' (buys and sells the rights to the film and teleproduktsiyu.-b) Maxim Mikhailov -. So I'm sure that in the next years, the owners of the rights to these export formats they be active against this background majors of interest and successful Russian projects in other countries, especially in Latin America "... Timur Bordyugov b-, b-JULIA KULIKOVA "We buy successful Russian projects," the questions of bb VICTOR Hilke said senior vice president of the international division of production Sony Pictures Television International (SPTI) Brendan Fitzgerald. - What are you in the reality show "Dom-2" like? - This project seemed to us an original and very fresh, feed them for a competitive reality genre. The project is extremely well-chosen participants, it is good to clearing and settlement dramatic. This project began to develop TNT, and we hope that other companies may be useful to learn from his experiences. - Where do you want to produce a reality show in the "Dom-2" models? - We have acquired the rights to produce the show in this format in Latin America and the Spanish-speaking countries. The audience of Latin American so-called "reality in a confined space" is usually a great success. Plus, we work closely with the broadcasters in the region, have years of experience in the production of reality projects. There are all the components of success. If you look at the numbers - Reviews income, you will understand what I am saying. These indicators, the attention of the other transmitter. We believe that the show "How To Build Your Love" (another name for the "Dom-2." - B) is a high chance of success, otherwise we would not have to fight for it and do everything as quickly as possible to buy it. - When will the U.S. version of the show airs? - The "How To Build Your Love" must carefully plan and prepare for production. However, we would not be surprised if everything will be ready at the end of this year or early next year. - Prepare buy other Russian TV formats? - When it about as successful and original projects, such as "How To Build Your Love", probably, yes. We like the growing Russian market. Cheap and popular global fashion reality show has started already in 2000. The world average rating rose Tele such programs in prime time from the end of 1999 in the fall of 2004 from 6 to 17%. In Europe today, the reality show production is 39% of all new TV projects. In the U.S., the popularity of the reality show in 2004, began to decline: in their total rating dropped from 3.9 to 2.9%. Many TV stations often choose to make a new reality show because of the relative cheapness of production. For example, the production cost of one hour reality show, $ 700,000, and the TV-movie - an average of $ 1.2 million in September 2004, Forbes magazine has made an assessment of the most profitable reality show in America. First and foremost, the "American Idol" on TV channel Fox was ($ 260.7 million profit) commercial for half a minute during the show is worth an average of $ 415,000 in second place - "Survivor: Pearl Iceland" on TV channel CBS (profit - $ 73, 1 million, 30 seconds of advertising - $ 327,000), the third - "Apprentice" on NBC ($ 54 million and $ 287,000 respectively), the fourth - "Bachelor: Jessie Palmer" on ABC ($ 38.2 million and $ 231, or 5 thousand) and "Bachelorette" on ABC ($ 27.7 million and $ 178,000, respectively). Records show the ranking of the reach of reality, put the project "Survivor" ("Survivor" - similar): the finale in the U.S. watched 51 million people or 41% of total target group of the country. In Europe, one of the most popular reality show is the show "Big Brother" ("Big Brother"), produced by Endemol. Revenues from the display, for example, in the UK in autumn 2004 were $ 7,000,000, an audience - 12.2 million people. The bulk of the profit from this kind of show calls bring people vote for a particular party. In the UK, the value for the fall 2004 27.000.000 $ Kommersant