MTV and "Moose TV" - against the new Gallup Panel

Yesterday conflict between acting mediaizmeritelem TNS Gallup Media and Conditions continued. Supported actions teleizmeritelya non-channels and associations have to pay a willingness to TNS Gallup Media for the operation of two plates until early 2006, when they will be ready to put a move on them. "It is good that the industry can afford to place such a beautiful solution a few years ago would not have enough options Now and wisdom, and the money .." - Said the president of the Advertising Association Media Arts Ilya Slutsky. On 9 March 2005 provides TNS Gallup Media telemetry data on two national panels: the old (1650 households in 40 cities of Russia) and the new (2500 households in 53 cities). The new body took into account the results of the national census, the 2002nd The introduction of the new board, offered the TNS market a product similar to the last year's winner in the tender for the telemetry Conditions should create up to early 2006. TNS Gallup Media offered to stop the supply of two parallel panels to May 2005, writes "Business". But yesterday, on the eve of the meeting of the group of users of the data (an informal association of private broadcasters, advertising agencies and organizations, the TNS Gallup support in conflict with the Terms and goskanalami) suggested a company "STS Media" (STS-channel and " Home) "to move to a new area from 1 January 2005. The reasons for the delay "STS Media" explained the fact that the new board needed to renew the contracts for advertising. "Many say that it is better to move to a new plate with the new year, but nobody wanted to pay for the support of the control panel", - said the director of the television measured TNS Gallup Media Alexander Kostyuk. Initiative to make the transition to a new panel was delayed supported by several unnamed channels. All agreed in principle to TNS Gallup Media cost of maintaining two plates by 1 January 2006 to pay. Advertising agencies for additional funding of two plates are not included. The idea of switching to a new panel is not approved by all. Music channels, MTV Russia and "MUZ" have stated that it is not willing to finance the maintenance of the old board. "We are more profitable on the new panel (in which mainly the share of music channels work -." Business "), if the agency is willing to pay for it," - said the head of service of sociology "Moose TV" Elena Voronina. Pay to support TNS cost channels for less than the amount by which the recent "Video International" (VI) for goskanalam Terms promised. VI had to promise to pay several million dollars. And the cost of the carrier plate TNS after Alexander Kostyuk, "is comparable to the annual contract with the channel not the largest," the equivalent of about $ 180 million (cost subscription TNS data channel TVC, "culture", DTV Viasat and MTV Russia ).