MTV Russia starts broadcasting in Ukraine

TV channel MTV Russia, the official partner of the world-renowned music and entertainment TV network MTV Networks, 1st July begins broadcasting in Ukraine. MTV, the program is on the Ukrainian music channel broadcast ENTER MUSIC. Be the first day of the air popular projects global MTV. "I would like a celebrity face" reality show "Osbournes", the animated TV series "South Park," a documentary show, As well as the production program MTV Russia "12 Angry observer "with Michael Grebenshikov" IDentifikatsiya "Alexander," Elementary sex "Archie, etc." We are giving the Ukrainian market is a strategic move that we expect - and what do we get - a strategic success factor, "- said the chief editor of MTV Russia Ilya Bachurin. First, the program of the Russian MTV up to 5 hours per day, two and a half hour in the evening prime time (19:00) and on the same day in prime time (13:00). Since the autumn of broadcasting MTV planned to increase. "According to the agreement, we have the right to almost all programs of Russian MTV aired" - said General ENTER music producer Yuri Molchanov. Manual ENTER MUSIC expects the launch MTV Ukraine will increase the amount of advertising revenue: firstly, to increase the ratings and shares, and secondly by the attractiveness of the MTV brand, which is known to be a powerful magnet for many advertisers. Expected international advertising companies that promote a common approach to the world around them through MTV and win now in a position to have to implement this strategy in Ukraine. ENTER MUSIC also plans the number of cable TV operators that increase the channel rebroadcast. Subscription price updated feed will not be increased. ENTER MUSIC spent on upgrading about 50 thousand euros. Also increased the staff channel. Launch MTV Ukraine will be supported by an advertising campaign based on the traditional positioning of MTV as advanced musical youth brand. Ads appear on TV channel "Inter", MUSIC ENTER, ENTER FILM, ICTV and the "New Channel". Outdoor advertising bill-boards and City Lights can be used in the streets of Kiev, posters in the subway. "Kiss Bang Bang," "12 Angry Viewers", "match": In addition to the six biggest cities - Kiev, Odessa, Kharkiv, Dnipropetrovsk, Donetsk and Lviv themed dinner will be popular MTV programs.