Andrew Klyukin "rock roots should stay"

The Russian rock, there are three problems: the lack of supply, no producer and no roots. Andrew Klyukin suddenly disappeared from the airwaves. A year ago, he led the program "Air" to "Nashe Radio" - live live concerts - the creative director of the radio station, in charge of the festival "Invasion" was. And suddenly disappeared. A year later he showed up with the idea a number of ethnic festivals. 16th August will be the first open-air "wild mint" in a Moscow park "Troparevo", and includes "Iva Nova," Alevtina "Nord-Ost", Mila Kikin, "turn of the century", "Wormwood", "remote corner" , a historic theater "mighty man" street theater "Phoenix". Admission to the festival is free. Asked LOOK Guru columnist Ken radio guru Andrew Klyukina problems domestic rock music and the prospects of folk music. - After leaving the "Nashe Radio" - a sudden jump to the festival of ethnic music. Why? - More than I think about it, the more I realize that for me, a sequence of movements. Even if we perform "invasion" on three stages, I wanted to expand the variety of genres, the festival, which I did. Now I have a similar request, but another motive. A large number of modern Russian music has a strong core of support for the roots. The old Russian rock is clear - was a protest, the second wave - not prozapadnicheskaya held its stadium status. Now the third wave, and she slurred and incomprehensible. I had the impression that the reason is the lack of root base. Finally, Music on the Anglo-Saxon and English blues root music is based. Scandinavian - at their roots. And no interesting ideology, music often created with a view of the western colleagues. Our idea is not only to carry festivals. They are like a lot of time. We would prefer to create a strong brand that will not only unite musicians, but also historic theater, art group ... well, very different talented people who are somehow connected with folklore refer to the roots of our culture. We want to help contribute to the promotion of these areas. - Groups that are selected to be part in the festival, "Wild Mint" - they are heavy and not "Irish"? - Properly noticed. I was nine years old Russian rock, and I understand that musicians are often out of touch. With his music Often copied some fun Western groups. Maybe in the Slavic Folk remedy? Andrew Klyukin - Who makes the festival? - I and my colleagues in the company J-group, we opened six years ago. The idea came to me of his company, at a time when the crisis began to self-esteem. Then I started thinking about what I was valuable: the fact that the offices of the largest media holding company, or the fact that I can actually do. The problem with the title was never - Janis Joplin, Jimi Hendrix, Jack Sparrow, and so on. During the writing of J. Therefore, the J group. Now our company of 11 people, some of them I was working on "Nashe Radio". We are engaged in advertising design, create concert posters, radio ready, creating websites, rent a gallery and hold exhibitions of contemporary art, opened a cafe. At one point, a certain amount to earn money, we have decided to do the festival. Actually, it was for this and wanted to go from the start. We have a sponsor that covers part of the costs. Despite the fact that the entrance to the festival is free for musicians royalties. We are categorically against the artists free counter performed. In addition, we are helped by the Department of Culture of the South-West. It works well, Nina Bazarov, who once opened Moscow rock laboratory. - Andrew, where the name "wild mint" has? - We want to have an attractive title. Then the music - really wild. After all, never folklore groups producers, many of them not even a director. A mint - just a kind word. We want to add the word "wild." The result was a "wild mint." - Peppermint is associated with tea. - Re-noticed. The event is not alcohol. I want to really see the atmosphere was bright, positive. To get to the festival, young parents with children. By the way, we were recently at the Festival "Empty Hills" really liked it atmosphere. We all went to the office and want to thank the organizers. - It will be a unique event, or continue? - Yes, in the fall, we plan to club extension, a series of concerts in halls for 200-300 persons. Sit and listen. Together with Navigator Records Compilation keep their presentation to the club. Let's start preparing for the next festival. - Festival participants chose not blame that, while not on "Nashe Radio" work supports? If retired, came to them? - The fact that I agreed to "Nashe Radio" creative director, and never work a particular group on the air. I was just someone to "invasion" or in its transmission. But many of these musicians do not contact me, if I was doing the program! Mila Kikin say I met just yesterday, although she heard songs. Group "of the century," I'm going to invite you to participate in the program, "North-East" I have been in the air. Alevtina and "Bear Corner" appeared after I had left the radio. "Wormwood" I always took the "invasion". Thus, there are no prerequisites for remorse I have, as well as the musicians no reason for shame. I do not think that the musicians can be to blame "Our Radio": This station is on their shoulders raised a huge reservoir of music and continue to do so. On the contrary, I have now had time to deal with this kind of music. And now come to me and gently musicians asked me if I treat with their affairs, all the time wanted to - do concerts, record release. We have never thought about it. But if you do not like to say any other group thinking. We participate actively engaged - what print advertising festival on radio stations, TV channels, billboards, an online portal of folk music. Where it will lead - we will see. - How do you assess the current situation in rock music? Finally "invasion" are not? - Non-ridden. I now have a little holiday. Nine years I've done this so closely, heard a lot of music that I had to take a break. Manufactured home repairs and heard many Western plates. In the Russian rock music, there are some problems that need to pass. First, planning and delivery. When raised, "Rolling Stones", worked with them Andy Warhol. As Russian Climbing, everything was homemade - records, t-shirts, posters ... As a result of our great musicians like Victor Tsoi, are not perceived as large. Mike "The Rolling Stones" stylish look on you, but if you want to show the love to Choi, you must wear a spooky black robe. It is time to understand the group Amatory, she began to do things stylish. Second, from the music left ideology, protest groups are no more - they are all related protest. Old-timer has the right course - the purity of the soul. Adolescents is not suitable, as Dostoevsky this strange pose. And the singing was over. No idea. Also not have your "I" in the music. No new "Sound of Mu" or "Auction". Oriented have to do. If there is no music, maybe you have an ideology? Maybe you are unhappy with Putin? No, everyone is happy. And incidentally, I when he opened his own company, changed his attitude. I'm very glad that someone like it less checks to "nightmare" business, which is a simplified taxation for small businesses care to avoid. As voters have. Finally, the small rock business. Almost no professional rock producer, very few concert promoters, promoters, record labels, and so on. Round Rock musician practically no business. Every concert - as the last. So do not have a set will not need the light, not show. Rock musician is marginally stretched sweater. And there is no vendor promoting the artist, what the audience wants. Western musicians doing the show and uploaded. With us, it's almost done. As a result, a talented young guitarists in rock music would not. There is no place to make money. And Rock is increasingly mediocrity. - It is not the fault of the TV and radio stations that do not make the air of the young? - Radio - this is business. Worldwide radio stations are on the hard drive is not a musician, but from the record companies, who say: "We have these artists want, we collect a data set, remove the clip to hang posters in the city" - and come to the station with a concrete Plan for the explosion. And the explosion. We expect the same from the station missions. And "Our Radio" is at your own risk new song five times a day. The listener does not use the time to make to switch to the next wave. By Radio rating may fall and advertising revenue fall. But you can not, and the radio does not operate at a loss. Institutions should the manufacturer to make the long-term money - if it is coming from a hard time winning. - What can you say about the producer project in rock music - "Signs", "wire" and so on? - I do not think it's a major breakthrough. There are still important balance between charismatic performer and producer. To help to shape the sound, but valuable diamond. But the jewel in the initial graphite only. In short, all the time. These groups recorded in an expensive studio, they played by professional musicians. And it is obvious merit producers given the chance, and only when the group to be able to use it - show the time. - Where is the line where the only Russian rock rocks that are in the world, and our group performed in the same row with the Swedish, British, and so on can be? - This question, a number of is "What is the power to brother 'You know, it all depends on how you perceive the phrase?." Russian rock "If you ask a question when you consider that it is bad. is - is one thing, but if, on the contrary, you simpatiziruesh - is another As for me, I do not want the Russian rock as a genre has merged with the global mainstream We have our roots, and to hide or be ashamed of.. - it's a pathetic attitude pretend to be British or Irish Americans or us worthless monitor trends -.. one, make tracing -. both U2 - very Irish Rock, Tito and Tarantula - very Mexican rock, and they do not interfere in the world cages are held. So see, I want, with the root traditions, Russian rock was a little more Russian Rock. Ken Guru, a business newspaper "Sight" Festival "Wild Mint", August 16, the Park "Troparevo" 15.00. The Admission is free.