Sunday, October 20, 2013

Andrew Klyukin: Set Russian rock Russian!

Many of the disappearance of a year ago, Andrew Klyukina the air, "Nashe Radio" have noticed. But Andrew was not only the leading live shows in the air, but also the creative director of rock station, it was also the brunt of the festival "Invasion". A year later came the news that Andrew Klyukin held 16th August festival "Wild Mint" in the park Troparevo with free admission. And participants called for more than serious, "Iva Nova," Alevtina "Nord-Ost", Mila Kikin, "turn of the century", "Wormwood", "Bear Corner", a historic theater "mighty man" street theater "Phoenix". This is a great festival, and also with the Slavic slant. We spoke with Andrew Klyukina about why he need it and how he sees the situation with the current Russian rock. I am well acquainted with Andrew, we are on you - it's easier and more open. - Ethnic After working on "Nashe Radio" with the rock mainstream, you do suddenly Festival "wild mint." Why? I think somehow that. After several years of growth and prosperity now in the folk movement of the typical recession, stagnation - I think that it's not stagnant, and the usual wave of recession recovery. Over the past three years on "Nashe Radio" I will listen to a lot of bands who wanted to participate in the "Invasion" take. And about one-fifth of the offer of the demos provided folk. Groups is larger. Another problem that pioneers always difficult. You work, work, but there is no money ... As a result of scattering. But this does not mean that a crisis folk direction. This is a living movement, as opposed to artificially planted us r'n'b. - But just rap music sales grow. Just three years ago, it was not sold. - This is not music - it's an ideology. As perverted. Starting become a pathetic ghetto rapper demonstrators luxury. That is, the people protested, then gave him a million dollars, and he calmed down. Hip-hop music as interesting Lyuberets and other working-class suburbs for myself. But the music itself is irrelevant, of course. Andrew Klyukin - We have record companies to produce new versions of rock bands in small quantities. Why the radio station is not support in this case? - Because it is doomed to failure. There is a threshold in our country - 3-5000 copies. If so poor circulation album, was the calculation. Label spends five thousand one album and a half thousand production record. Network of music stores in Russia - three or four thousand. Buy at least one record in a store, but. So that the label does not lose anything, and in case of success - to win. But this is "lost three thousand. - Five earned" a small company on a When suddenly the group itself successfully, is already a contract with her. Musicians themselves almost impossible to crack the system. Although there are exceptions, such as the group "5'nizza". But we need the producer. If you suddenly become the recipe for "Coca-Cola" and will start selling a drink under a new name, is not yet reached the level of sales of "Coca-Cola". Or it will happen very soon. Major brand. Need five or ten or twenty producers. Otherwise Russian rock "Retro FM switch" stone -. Intelligent man now there's a reason to go the rock producers -. I would have gone if I had a large pool of money, because now there is nothing, if the vacuum.. take a team with the idea and move, you can really successfully People are willing to pay, but for a real quality concert in which every detail has been paid, for example join Massive Attack -.. and they show on the screen ., adapted for the Russian audience, to the last detail After this concert I gave away to friends to buy all pirates board the group and went to the expensive licensing issues I realized that these guys money for the deal -.. Began show producer project of the few producers in the rock - "Signs", "wire", etc. How do you think feel about this trend - By itself, the idea with a producer who are willing to invest in rock music is very good Each work of the producers -. their experience, their own tastes But such people should be 3-33 I do not believe now, that there is some kind of breakthrough I was struck by these groups, although they are written in different studios.... They play hard, professional musicians, but something is missing ... -. I thought the name of the festival, "Wild Mint" - a reference to tea, the style teahouses When drinking tea, not beer -.. street theater to destroy one on stilts reference to the tea house. And a group of "Iva Nova" plays very energetic music. We really hope that they come positive people. As is the case on the "Empty Hills" is. And also want to see the festival you can come with their children. When we announced the event, we immediately began to completely different people who help us find. That's what's amazing! Perhaps folk musicians have to make an impact on the modern Russian rock musician and also to their roots. Guru KEN for Mail.ru

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