Last sold-out concerts in Valeria Kipelov Ice Palace in St. Petersburg and in Moscow Luzhniki DS again stumped analysts of our show business. It seems highly unlikely that the 46-year-old former singer of the Aria plays, "archaic" hard-n-heavy, now the highest grossing rock and country artists was. In addition, and in absolute terms - about 20 000 people in the two capitals, and in relative - if you count how much money was in airplay and shows clips, advertising and PR, then all the new-fangled star with serious budget as "Umaturman" or "Beast" invests format and veterans as "Time Machine", "aquarium", "Lube" and "DDT" after his ... Let me remind you that in our country there is no FM transmitter, which has positioned itself as a "hard-rock radio." "Aria" occasionally on the "Our Radio" played, and "Kipelov", but "our", a year ago and got another "Russian" with the song mid-nineties: "I am free" ... Muz on MTV and all kinds of heavy music is a non-format, and the center channel in general do not seem to understand what it is about ... (By the way, when the "I'm Free" is actively spun by the "Russian Radio", Kipelov invited in the "Golden Gramophone" for the first channel to participate, but he refused to go on stage with fanerschikami - ah good for what) Some people believe that Kipelov - a phenomenon has an exception, and his popularity has nothing to do with the style in which he plays ... This is a kind of "Kipelov" itself, and "Heavy Metal" - in itself ... This global error. Trump Kipelov - not super hit (available in the market and more collecting songs and their artists, and the club is not), and not even a great voice (in the "serious" music with no voice at all), and the absolute hit in the style. It is achieved by two factors - first conservative music, the traditions - melody and expression - formed in the early seventies, and was during the boom of the metal mid-80s, and secondly developed - the texts. Yes, they have no depth Grebenshikov, no bourgeois pathos Shevchuk, but imaginative, beautiful, clear, and - most importantly - the original is in the music. Actually, the whole range of musical styles is well correlated with the range of film genres. For example, pop and dance-pop music - it's melodrama, Russian rock - tragedy, punk - "Teen Movie". There is also a "horror" - worked in this genre have "Gaza" and now - "The King and the Clown" ... Hard 'n' Heavy as closely related to fantasy. And by the way, it was a fantasy, fairy tales - the main striking force of the film business. And I dare say that a large young audience of "The Lord of the Rings" and "Star Wars" - the potential "metal" ... The traditional "heavy metal" to "great" Russian show business is not recorded - unlike the West, where "Metallica", "Kiss", "AC / DC" and "Scorpions" - chicken, for decades the golden eggs. And if the "Aria" still broken in my time in the big leagues thanks to some sponsors investments (disparate manner with the money that was invested in then pop stars), then the rest of the group - many of them are not - to revel difficult swamp initiative and self-sufficient, without the support of the media, the rich production and manufacturing companies ... There are several reasons. First, a lot of pop music have still sounds best ... In fact, five years ago, the system was very easy. It was enough to make $ 70,000 to record the album in the computer of precipitation and warm nostalgia, video, radio and paid out telerotatsii and then to a corporate network, "Sanchez" sold under the plywood and dancers ... Half an hour of shame and $ 1,000 in your pocket ... However, the number of these "artists" at some point in the vicinity is critical, and with the advent of the television show "Star Academy" and "People's Artist" and in general overproduction crisis hit - the monetary plank "raskrutochnogo budget" rode up half a million dollars, and some of the "artists" could not get into the "cage" and for a "lemon". Second, the commercial rock for a good 15 years, the so-called "Russian rock", a direct descendant of the bard songs where the melody, singing and musical instruments second possession, and in the foreground - meaningful lyrics and hysterical "bosyatskaya" way of execution. In fact, the "Russian rock", which was very popular in the first place in the music of protest, no longer be ... Here, then got out of his inadequacy as a distinct genre. The same melody, cloned voices faceless vague texts - it is for the most part. Even proponents call it "govnorokom." In the past five years in this style and has announced no complete stars and live the "old men" of young people, there is little ... But investments in "Russian rock" show business seem more attractive than the "heavy metal", if only because that artists of this genre have a chance to relax, after the All-Russian network "Nashe Radio". However, the latest developments on this radio station - a testament to the crisis "of Russian rock - the elimination of the general producer Mikhail Kozyrev in response to falling popularity of" our ", and the inability of the new leadership for radical change - and, as a result a further decline reviews "like style. Popular wisdom says that if a brothel (station), ceases to generate income, you should not arrange to bed (officials) and change the girls (repertoire) ... Meanwhile, around the world, especially in Europe, rises recovered from the ashes of traditional hard-n-heavy, grungy itself. Of shock and extreme variety of mutations Rallying stages classical compositions 80 "Iron Maiden" and "Judas Priest", weekly number of European labels (most of them are licensed in Russia) released dozens of albums old and new groups. Revival metal rock visible in Moscow. Festival veterans of the genre ("Master", "The Black Obelisk", "Legion"), and new groups ("Epidemic", "Charisma", "Ardi") at DK Gorbunova 8th March brought a full house - and in fact it was not a single team, the songs played on the radio or see on TV ... Magically successfully passed the "Gorbushka" DK MAI and presentation of the new album "Epidemic" and "catharsis." And the "producer" and rokapopseram new generation corrupted media on such charges can only dream of. And the sold-out concerts Kipelov - a triumph, not only the artists but a significant event, the signal for the market as a whole. Western experts thought music industry in the seventies, that about 12% of the active music lovers - "Metal". And when a particular type of heavy music in fashion increases this number to 25-30% ... Russia - not the exception, on the contrary - we have always had higher this percentage. But our show-business people persist stuff hateful Popstars. In the same way there were once traditional spin doctors when they argue against Putin's nomination for president. "He's not on the TV screen, why they promote promoted - they said -. If there are a lot of famous people of character" And, as we see today all, they did not win. Alexander Yelin for NEWSmusic.ru
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