Cyril Chibisov, founder and inspirer of the Internet project "Order Artists" (www.zakazartistov.com) said in an interview, NEWSmusic.ru with whom he sometimes difficult situations arise in the workplace, as the order of the Russian and foreign stars - . is not only a great responsibility, but also a lot of competition, about what are the trends of the modern concert market in Russia, and who is the most popular artist in Russia, we found out during the interview -. Cyril tell me, what are the characteristics of the "Concert" in Russia - Unfortunately, this question is no simple answer, but I will try to briefly explain the most important feature of the market -.. is the lack of legal barriers Concert company can start any, because the state is not governed by it, is not limited and hardly controlled. possibility of entering any person "on the street" sometimes causes poor quality of services, the reputation of other companies, as appropriate, in their work with full responsibility and commitment are undermining. The problem is that the customer often do not know until recently how conscientious company, which he rented out. Tickets will be revealed only after the money into the account, and unfortunately it is too late, something has to change. Cyril Chibisov - But this is a self-regulating market, which shielded the weak players, leaving a large and reputable company, is not it - of course, in this market is very competitive. But do not forget that the criterion "quality" services more difficult to determine at what price. That's why customers often reduced by unscrupulous companies that offer "the same service for less money," and remember, these costs will add misled due to the exclusion from the Treaty of important organizational issues. Once the funds are transferred to the account, the customer may not refuse service and the company one day begins to extort money and confusing to even. And most importantly, that the company of a day to fool some clients, earn a bad reputation - and change the characters, details, telephone numbers, and apparently this is a different company with a clear Our Company "RU-CONCERT" Biography. " "in this sense - the paradox of the market. The fact that all of our future customers call first competitor, because they are offered better conditions there, but a year later napostoy like to return to "RU-concert." What is the paradox? The fact that, unlike the unscrupulous rogue-day business, the company has been in business since 2001, and in all that time, not only have not the name and contact information, but its founders never changed their personal phone numbers for me personally, this fact all circumstances and eloquent words. - A phone number, the same information for 10 years? This is a serious argument! What can be the way out of the current market situation? Tender could be a way for a civilized solution? - Tender could solve the problem, but only if it is not fair to a concert. The fact that this market is characterized by a variety of pseudo-deals. The customer who wants to invite an artist who originally assigned to this transaction as a sale of goods. For example, the purchase of a vacuum cleaner from an online store, you often think about how "high quality" or "professional" you deliver it? Not, as a rule, you look at the price and book a particular model where it offers less. This philosophy is for all purchases over the Internet, but the order is an artist - not the purchase of a vacuum cleaner, and it should not be forgotten. As it happens in practice? A large number of companies "reserves," the artist calls the same date sent, as an artist, watching the excitement increase their fees. But new customers who do not understand, unfortunately, why. Victims of fraud Fraudsters tell customers clearly underestimated fees, and after the person who commissioned them money, artists will suddenly ill or breaks concert because of a sudden shooting on TV and the like, at a higher price then the customer is offered a different artist, but. And the customers are already deceived no choice. That said, there are no limits resourceful crooks, and their justification sometimes reach the point of absurdity. - But we can also work directly with the artists, without the services of concert agency. What prevents the customers work directly? - It is just and proper conclusion. As they say, everything would be so easy if it were not so difficult. And now we would not run into this conversation, if our services are not required. Of course, some customers are to the artists directly, but usually after the first concert begins looking for ways by professional agents who know all the twists and turns in this market and can play a bridging role. Mediators in almost all markets. At first you might think, why do we need Realtor services, if you have an ad in the paper and can sell, and why go to a travel agent and the hotel and flight tickets can be booked online. Of course, this is all you can do yourself, but the question is, you have at this time, the desire and the appropriate skills? That's the advantage of the recovery agents - you get a consultation, you will save your time negotiating, you do not need to be responsible for the event. Big concert company inevitably corporate services "turnkey" when people pay money under a contract, gets the appointed time and the appointed place a world star. Concert business - it is a service business, a company of services, and it will thrive as long as people need to save your own time and effort. - Is there a list of the most popular Russian artists? If you are taking a lot of calls every day, you have some internal top performers? - (Laughs) Of course there is! And, surprisingly, very often this tip is quite different from the popular TV ratings. Of course a major factor for many customers is the constant presence of the actor on television and radio on the radio, but in practice, the active rotation of the artist - not a synonym for its popularity as a "contract" of the actor, that is, artists, want to see in the private and corporate functions. - I wonder who those artists who, despite their ratings on TV, do not want to mention his banquets wealthy business? - The brightest representative of this category, I would include, for example, a group of vintage. Your songs and videos every hour twist on popular music channels, known to the ether, but they are invited to the event is extremely rare - only 2-3 times a month. Although, to be honest, for me it is nonsense. I'll explain why. For example, the soloist Anna Pletnev - an amazing talented performer, her performance has not been held to the sound recording, and the degree to which the show far behind many of our pop stars. And such absurd things happen quite often. At the time I was very amused by the fact that the singer Roma Kenga immediately took a large part of the total air time for a year, but in reality is not called for at all times in any corporate party for any money. Such examples are many, and in any case - the tragedy and paradox of life. Following the great Leo, I would have said: "All successful artists alike happy, not to each unsuccessful artists succeed in their own way." - But you tell me who they are - the most popular artists of the Russian event market? Stas Mikhailov and Elena Vaenga? - No, no. Stas Mikhailov and Elena Vaenga are very limited niche business of show business - they have a small circle of admirers who just bought them for their events. Of course, the demand for a certain category of customers is very high, but these artists asked the fees pretty big. Real live market is much broader, and our heroes are artists such as Christmas tree, degree, Nyusha, Vera Brezhnev, B-2 and so on. It is interesting that the new year for each of them was able to give at least 60-80 concerts, and the same Stas Mikhailov and Elena Vaenga not be able to visit more than 10 commercial Christmas events. - Is the most popular artists are not always the most expensive star? - Ironically. And to prove it, you can simply use the resulting charges of "degree" in December and they will receive the same fees compare Stas Mikhailov. Do not hesitate, "Degrees" come out victorious in this fight. - Amazingly, Cyril, where you have this information? - It's simple. The fact is that we get every day a lot of requests for these artists, and we all know its the delivery schedule for each day, and by simple arithmetic, you can easily calculate gross fees demanded by an artist. - Cyril, on your website mentions many artists, both Russian and foreign, as well as a selection of distinctive "Arab artists." What is the reason special attention to the Star of the East? - In our society, every day hundreds of people with different issues dealt with, and in 95% of their interest charges and offers a special artist. But in some cases, the needs of people. Across the area on the website, so we try to respond, all the trends and the slightest changes in the demand for the artist Last year was a "star" for Arab artists. Wealthy businessmen from the East, in Russia, it was always us with questions about the service in the Russian stars Arab scene. Knows, in fact, nothing "exotic" in him, and the songs of Arab stars are each Russian citizen, just do not know anyone who these songs are played. And you just have to enter their names on the video-hosting, as you will hear a good old tune. For example, the name of Nancy Ajram and Mariam Fares know hardly anyone knows about, but the words of their songs every fifth. Particular attention will be on the Star of the East -. A tribute to the growing demand for a particular segment of the artist - Eastern Star - the only ones who have recently claimed on the market? Or are there other trends? - In recent years, the demand for foreign artists is growing rapidly, because their fees are often lower fees many local celebrities, and the quality of the presentations is on a global scale. For example, people that you invite to the anniversary: a group of Watson or group Gipsy Kings, Elena Vaenga or Anastacia. Agree, there is something to think about. - What is the hottest international artists in Russia? - I can say without any hesitation or doubt that this group Boney M. You are on the first positions in the rating for the fifth time in a row instead. The truth is that success can only be selected artists and Boney M boast - a phenomenon that foreign show business. More than once I had to attend the presentation, and each time I continue to be amazed. Rarely seen, to show the audience long after the standard dancing and singing songs by heart and asked the artist "encore" again and again to make. And no matter what the audience. Hearing speech Boney M, the same act all: the bankers, government officials, entrepreneurs and students. It's okay, people have fun, they relax - then our work is good!
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