Dima Beeline and other "Orbit sugar-free." Music prodaktpleysment

In 1998, it will be hard work for the radio station the song "Orbit sugar free", then a little-known group "Spleen". A song does what they have not done three albums that were previously on the spleen - the group is very popular. It seems - and orbit? 2004th On TV screens and speakers of our receivers will start "broadcasting" rising star, pop singer Dima Bilan. For the record - now Dima preparing his third album. Strange name for the scene Dima is chosen, it is not? 2005th Mummy Troll in his last album in late April appears reported in his songs just 2 brand: Eferalgan UPSA and Fastum gel. Whether we like it or not, Russia is developing a niche musical prodaktpleysmenta. While hidden - no official press release from the company on this matter does not make you wait for the comments - a thankless task. But in view of the West, it is clear that give this "fear" before opening a temporary, and soon music prodaktpleysment the list of services from large PR agencies. So, McDonalds, warned in advance that the present 2005 Summer ready for us a couple of songs. The company has already signed a contract with the firm Maven Strategies that inspire popular singer lay mention of Big Mac in his new songs. The main goal of the campaign - a few popular songs that get to be active in the summer on the radio. Strategy pays no risk to advertisers, but will inspire the artist, to make a hit. No prepayments singers do not exist - they get from $ 1 to $ 5 for each occurrence of their songs on the air. So when the song "failed", the customer is not risking a lot of money. Maven Strategies monitors for its clients, how often the song on various radio stations, including satellite radio was played. And we still make jokes like this: name Dima Bilan in connection with the change of sponsor changes to MTE! www.tonko.ru