Today, our companion - Dmytro Groisman, in the distant past, a graduate of Moscow Automotive Institute, in a recent - "the administrator of the Theatre Oleg Tabakov, producer of" The Brigade S "and currently Groisman production of the legendary group" Earring. " Chaif "and aspiring representatives rokapopsa singer Mara. The Groisman was one of the main organizers of the biggest rock festivals "Maxidrome" and "invasion". On the difference between Russian and Western producers, the fate of the "invasion," said Dmitry Groisman sponsored group and singer Leo Konstantinov (www.polit.ru). - Dima, because in Russia there is no institution that would prepare the producers as they become? - You know, it's an old story. Is the great factory communist meetings, and on the agenda the question of what Marya - communist editorial work, trial work and political training for the entire team - the currency was a prostitute. Its cause and say explain Marya, the team that could have happened like it. "Now, comrades, just lucky." I do not know, just lucky. - They had to communicate with producers in other countries? Do you know what is the difference prodyuserstva in Russia from the West? - Differences is safe. The fact that I do is different from a producer's stories, when we sat down and decided to take a women's team, where the girl would be great, so go to Drobysheva songs and Kostya asked Meladze, music, etc. compose No, I met the staff of the intuichu that it can be fun, even if the other is not very understanding. And probably figure out how to present it, starts with which song. In the West, the situation is different. It is important to get the group to a record company, and if you believe in it and signed a contract with you, almost all of the rest will be fixed. In particular it will produce, because they have a contract with the major TV networks, the necessary channels of superstars must be affected. Moreover, there are arrangements with radio transmitters and goes to the group on the thumb schema. And we have, with the exception of the "Real Records", on the basis of the first channel, where one and the same president based -. Konstantin Ernst, because no one else is working And when Constantine L. prodyuserstvom involved when taking a drive and it promo, radio stations, TV channels, connect novostiynye, thematic programs. He turns, leads, and more artists moved quietly - tour with those others who support the album. Just enough time in order to be able to write the following. All other record companies are working on a different approach: they sell it to the album, you get the budget and within the budget to build something yourself. I can say that with the money I got from them, I will add, in order to build a future activity. So say, I earned on recordings of Mary something - it's hard. Not so much work, how much to spend. - So you're an altruist? - No Why altruists? It's built a business and it's on the business plan. Like Mary, I had now ceased to report their money. She is now self-sufficient, but it would be great if that was invested has declined. The difference between Western and Russian show business system is that there are large companies that can afford to invest, can. - In the Soviet Union, when it starts at the Russian rock, done everything without the producer. And commercial director - why? - Why are they necessary? There was no trade, no promotion. Then the business was not, no one deserves. Except for "The Time Machine" and maybe some teams that sold for 5 rubles tickets for his concerts And advertising is not necessary, because you wrote the song at home, which were transferred from mouth to mouth fans ... I think found the tapes Vysotsky this issue and that was not dreaming, "The Rolling Stones" and. In every house, in every family, in every village, in all republics necessarily cassette were Vysotsky. Can you imagine such a thing today? Something someone wrote, someone told someone, and it all began ... Today, a lot of information, but then it was not. Roughly speaking, I knew that turning on the TV, I have never in my life, "The Time Machine" does not see it. We went to the markets, where the plates were changed, and all passed on information to each other. And because it is not commercial, not removed clips, television had not break through the radio not a sentence, then the manufacturer will not. And now there is. - Why the group did not receive royalties from the sale of goods that are sold at the concerts? - Always an advance for the arrangement. Little or a lot - it's a different story, but the fees are. You can not on the official tour only sell T-shirts, backpacks. - There are reasons why you should not be more than one of the same successful design as "Chaif"? - I had a successful project, "earring", which has not been more than a success, having broken his relationship with me. In this case, there was no argument, nothing, just Seryoga then thought that the same could be done without me, and the money is doubled. Money was five times less, and without me he could not do anything. - What appeared in your life preparing singer Mara? - I met with Mara on the street, and from the perspective of a modern sound, it was probably a bard as rokapopsom guitar or a girl. So many years, slowly, quietly working. I wonder why I'm here is fully realized, and in fact, it is clear to me. Steps forward If you are ever in one of her concerts, you will see a crowd of several thousand people, a choir sings. And this is a very small ad campaign, because I had problems with MTV or radio "Maximum", which does not operate Maru, have to feel like it, the sound, brought Mikhail Krug (sound producer Linda) - bad. - In addition to several groups of songs, the hits, the band "Chaif", all the other songs were quickly left the stage ... - What we call hits. If the song "... and cry about it," or "Not so fast ..." - ". Argentina-Jamaica" or - "Argentina - Jamaica" was actually super-hit for the country. After all that he knew who ". Chaif" the group Before it was not so. Many of those who got to the concert, "Chaif" so many of the songs we've heard, but do not know it "Chaif." The name "Chaif" do not reveal the group. It so happened that a lot of fans, we would have created us, before I started working with the group, but I write about in his account. The songs that you're talking to - "Oh-Yo", "dogs from the urban fringe", "You are my fortress, I rock a brick wall", "Cry of him while he was alive," "From wars "- were all written before I came to work. But when I grabbed the "Olympic", scored, I am that audience to your account, because the songs, of course, wrote "Chaif" and each of the students informed me see. I believe that every song that I wanted to people to get the kind of interested guitar music in this country, I shall give it. - Surprisingly, I see your eyes light up when you talk about the band. Prodyuserstvo in our country could only work where not have warm, personal relationships? - I was lucky in this life, I'm doing exactly what I like, and those that I like. You can say: "Dima, but could you support this project here is the prey, which is the freedom to act and actor?." But if I do not like the artist, I do not know how to present the project. I have come with video scenes and sold them. The "Chaif", for example in the song "Do not call" dedicated Seryoga Shkalikov, I come up with an analogy to the "White Nights", where Mikhail Baryshnikov danced to the song Vysotsky. Just as the video for Mary "as Che" where men give birth, and women with the roles reversed, and I invented myself from start to finish. And it turns out, not because I can come up with what they want, but because I'm sick of it, I wonder, when I think about. - Can be a pop rock music only because of the increased audience? And indeed, if procheritit between pop and rock music? After all, if a song Shevchuk: "What is autumn?" Bujnov sang, they would immediately become a pop. And in the performance Yuri Shevchuk not pop music. - "And let it what you want" - this is not pop music? Or have Sklar "Before us lies the blue Eldorado" - not pop? And Garik Sukachev "plumber sitting on the roof" with or "Little Babe" - is that a major societal challenge? Are we shouted: "You're ugly, and we will go to the barricades" Oh no! All of these popular music. Only how people live, how to dress, what is life, what he thinks pursued, he submits and held as on the stage - that's what defines rock. The Zemfira pop music just does not have any relationship, even if their music is popular, and the discs are sold in full. - Can I use the price of the music and its quality was paid to good music albums were more expensive than pop albums? Or it is not necessary? - We talk about the business. Business - it is the market. And the people who love entertainment, gentle music that is not on the brain drops, much more. Similarly, like a newspaper, "Info-AIDS" has a much higher circulation than Solzhenitsyn with all my books. Because the people who want to visit Solzhenitsyn, a thousand times less than those who are willing to read read-only "Speed-Info." - Why are our rock band, for all their talent and value is not on the international market? - I do not know, probably because the market does not demand of them. Anything to do with music. If someone would be so interested in music for the western market, they come immediately. - Do not you think an artificial means "Chaif" to promote in the West? Or it is not necessary? - I have no such need. 20 years ago we had no superstars in the world, and is now too old to clear. On the other hand, I was pretty sure that if a group of "Team C" fell apart in '89 and the Americans did not want to sign a contract with a new team - Garik Sukachev would be a superstar in the international market. Because he had given the same opportunities as "Gorky Park" and the group "Brigade with" original and interesting, especially for the Western audience. Sukachev and visually talented person, so that when people turned out for the first time at his concert he did not leave indifferent anybody ever. It was, that's it so far. - You are one of the founders of the festival "Invasion". What can we expect? They will continue to engage in the festival? - I - No. And from the first festival "Maksidroma" and the festival "Invasion", I get moral satisfaction, satisfaction with the fact that there is a group of like minded people. I am the oldest of her age was, but we did not feel any age difference. Leon (CEO of "RISE" Leonid Landa - "Polit.Ru"), I dare say - brilliant organizer of the entire non-creative, heavy hand, if you are negotiating with the administration, with sanitary centers, with the police, organizing websites need, organization of trade, etc. He is a genius in this regard. As he breaks no idiot, I do not know. Bear Kozyrev (Mikhail Kozyrev and February 2005, he held the position of Director General of "Nashe Radio" - "Polit.Ru") almost all the creativity that went on stage. Mishka We did everything together - from design to planning, sound check, backstage organization of space. It was interesting for us because no one does. There was no such festival as "Maksidorom" ahead, "Maxidrome." There was no such festival as "invasion", as we did, "Invasion". Today Kozyrev forced away from the "invasion", as he is no longer running on the radio, and so is the company apart. I understand that if I keep working at the festival, I'm not going to go against their conscience. I can say that for me it is a business, the money, the sphere of influence, but I know what a treat I will not put. I will understand how to survive Kozyrev that day will be bad, it's going to be annoying, and I usually do not have a bit annoying really. Most importantly, in the name of what it is everything I do -. It is to have fun And since I lucky that I can do what I want, am I close the door, give you the opportunity to act as follows. The most important thing to do better than we are, because no one should be worse.
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