The leading company in promotional videos and radiotrekov TopHit summed 2011th The main characters, or rather, the Russian-speaking heroines broadcast music in 2011, there were two girls with a lot of fun, as the selection name -. Christmas and Nyusha Together they managed to proefiritsya year 2,000,000 times. And the one and the other have to be an extremely long-running. Their take-off, which might seem random at the end of 2010, at the end of 2011 took shape as an unconditional and unqualified leadership. What prospects, they are not yet clear. Nyushino "patient" gradually goes out the air, and Elkin "About You" too lyrical track for the long haul is at No. 1 in radiochartah. Front, but the whole of 2012, the loyalty of the music manager of radio stations and music girl overweight luggage. So we are waiting for the new producer of girlish delights and revelations. And what a Komsomol member, an athlete and just a beautiful Vera Brezhnev? In the battle of love, "save the world" and that the harsh reality that eventually gained the village. I mean, Elkin "Provence". However, the 2011 years ethereal Vera Brezhnev, there were more than successful - 5 hits 937,000 esters. The song "Real Life", but not the success of the hit repeatedly "Love is ...", but received almost 400,000 esters. A low-key but very dimensioning and raspiarenny cooperation "Petals of Tears" by Dan Balan, in 2011, 463,000 times aired permitted to keep Brezhnev not only, but also to enhance the status of superstar. And by the way, was Vera Brezhnev best Russian artists in the Ukrainian air. So now we know - like real people's artist of Ukraine should look like! In the race for men in 2011, continued to increase the power of Dima Bilan. Five singles air accounting for more than 800,000 times a year! And his confession: "I love you", aired in November 2010 a total of nearly 500,000 times. Although the next two matches - "Dreamers" and "Choke" - some "exhausted" by the beginning of 2012, however, accounting last year came close to success in 2006, when the songs sounded performed by him on the radio nearly 1,000 times 0.000. If Dime can be on the mountain this year, a couple of long-running, he will be able to finally regain the lead. In the meantime, try heel Bilan ottoptat Degrees (3 tracks, 757,000 ester). Brilliant "Naked" (456,000 ester) again. Their status supernova that was shaken by a few passing tracks that have taken in the air after the debut of "Director" (546,000 ester) Degrees now the same dilemma as all colleagues to solve: how to make a hit on the air this spring? Whatever the case, could the members of the band in the 2.5 years of his career to prove that you take the top of the charts, plays with his sincere and talented pop music that does not feel sick decent audience. Last year was very successful for Dayneko. On his experience singer was convinced that the deletion of memory - not necessarily a destructive process. Hit "delete it from memory" (433,000 ester) took 5th place in the list of rotating Russian Hits so Dayneko triumphant return to the Top 20 Radio Stars. It is important that Vick is no longer of the «memory» deleted corporate customers and regional distributors. Thanks to the collaboration between artists and the good work of the producers, 2011 is memorable for the whole year ethereal clip Bright Duet Hits. This especially the aforementioned "Petals of Tears" Vera Brezhnev and Dan Balan (463,000 ether), "Release" and Julia Savicheva Djigan (365,000 esters), "You and I" of fame and Stas Peha (303,000 ester) performed. We would also note like "Chumachechnuyu Spring" Potap and Nastya (251,000 ester). "Spring "is not able to" stretch "for the whole year, but increasingly this hit the star status of talented people from the Ukraine. Potap and Nastya you confident in the top 20 of the most" radio "Russian artists. Finally it's worth noting, "naykrascha You" the track (almost 100,000 ester) of the Ukrainian artist Vlad Darwin and Alyosha (Alyosha). hit duets raising all these artists helped and strengthen have their star status. Artist Maksim (586,000 ester last ) year after the unprecedented collapse in 2010, when her song on the radio sounded only 386,000 times restored. In 2011, she still managed to sing ether at the 7th position in the list of most Russian stars. And although, , to a record level of 900,000 esters, such as in 2007, and 770,000 of esters, such as 2008 and 2009, Marina has not managed to get up, the positive trend is evident. But Grigory Leps while only move upwards. Last year, in hot rotation on the radio, only two of his hits were -. "Real woman" "The Best Day" and But they are quite enough for 327,000 esters and honorable 18th Place in the list based on the rotating radio Russian artists. Somehow managed to mobilize, and even back in the number 20 of the rotating artists Christina Aguilera (5 tracks, 320.000 ester) and Serduchka (2 tracks, 319.000 ester). Your position improved Band'eros, Ani Lorak, Disco "crash", Irakli. Several passed Stas Mikhailov, Valery, Philip. Went deep into 2011 Tea For Two, A'Studio, Eva Polna, 312 City, Sergei Trofimov. And it seems to have passed the expiration date Viagra - a team almost fell out of the top hundred or shameful for Stars ester 40,000 per year. According to the results in 2011 Viagra worthy "shadow" neighbors implementation Charts - Simon and a group of Podium Canada ... Selected top positions radiochartov tophit.ru 2011: Camye rotated Russian song on the radio single, female vocals - "Naked" (456,000 ester) - "Provence" (* 600.000/700.000 ester) Performer - Elka Russian single, male vocal singer - Russian Degrees single, mixed vocal - "Petals of Tears" (463,000 / 560,000 * Ester), artist Dan Balan and Vera Brezhnev Foreign single singer - "Mr. Saxobeat »(560,000 ester), artists - Alexandra Stan Foreign single male vocals -" Sweet "(450,000 ester), artists - Snoop Dogg vs. David Guetta Foreign single, mixed song - "On The Floor" (474,000 ester), artist Jennifer Lopez & Pitbull ___________________________________ * Total number of nests for the entire rotation period in 2011: turned most the radio performers Russian singer - Nyusha (5 singles , a little more than 1,000 0.000 ester) and tree (4 singles, a little more than 1,000,000 ester) Russian singer - Dima Bilan (5 singles, 807,000 ester) Russian duo - Vera Brezhnev & Dan Balan (1 single, 463,000 ester ) Russian group - Degrees (3 singles, esters 757,000) Foreign Actor - Rihanna (8 singles, 890000 acetate) foreign artists - Dan Balan (6 singles, 1,030,000 ester) Foreign duo - Jennifer Lopez & Pitbull (1 single, 475,000 ester ) Overseas Group - The Black Eyed Peas (3 singles, 757,000 ester) 2011: The best book on Russian radio single, song, female vocals - "Provence", singer - Christmas Tree Russian single, male vocal - "Naked", singer - Degrees Russian single, mixed vocal - 'Let' artists Djigan & Julia Savicheva Foreign single female vocals - "Mr. Saxobeat »Artist - Alexandra Stan Foreign single male vocals -" This Light Between Us "singer - Armin Van Buuren feat. Christian Burns Foreign single, mixed song - "On The Floor", artist Jennifer Lopez & Pitbull 2011: The best book on the radio performers Russian singer - Elka Russian singer - Dima Bilan Russian duo - Julia Savicheva & Djigan Russian group - Degrees in Foreign Actor - Rihanna foreign artists - Dan Balan Foreign duo - Jennifer Lopez & Pitbull 2011: the most rotated songs on the radio Russia Russian only female voice - "Provence", singer - Christmas Tree Russian single, male vocal - "I love you" singer - Dima Bilan The Russian single, mixed vocals - "Petals of Tears", artist Dan Balan and Vera Brezhnev Foreign single female vocals - "Mr. Saxobeat »Artist - Alexandra Stan Foreign single male vocals -" Sweet ", artists - Snoop Dogg vs. David Guetta Foreign single, mixed song -" On The Floor ", artist Jennifer Lopez & Pitbull 2011: the artists turned in Radio Russia Russian singer - Russian singer Nyusha - Dima Bilan Russian duo - Dan Balan & Vera Brezhnev Russian group - Degrees abroad performer - Rihanna foreign artists - PH Electro Foreign duo - Jennifer Lopez & Pitbull Abroad Group - The Black Eyed Peas in 2011: the songs turned the radio in Moscow Russian only female voice - "Provence", singer - Christmas Tree Russian single, male vocal - "Naked" singer - Russian Degrees single, combined voice - "Petals of Tears", artist Dan Balan and Vera Brezhnev Foreign single female vocals - "Mr. Saxobeat »Artist - Alexandra Stan Foreign single male vocals -" Every Breath You Take ", Executive - PH Electro Foreign single, mixed song -" On The Floor ", artist Jennifer Lopez & Pitbull 2011: Camye shot artists in Moscow Russian radio performer - Russian singer Nyusha - Dima Bilan Russian duo - Dan Balan & Vera Brezhnev Russian group - Degrees abroad performer - Rihanna foreign artists - PH Electro Foreign duo - Jennifer Lopez & Pitbull Abroad Group - The Black Eyed Peas 2011: Special Award nominations years Radiovozvraschenie - Vic Dayneko Radiootkrytie year - Max Barsky most "delicious" ethereal comeback - The Black Eyed Peas best English-language singles rotated Russian artists - "Mama Lover" singer - Serebro (160,000 esters), "Heartbeat" singer - Tophit Sergey Lazarev (ester 160.000 ) In addition, the results of a survey published in the period from 12 to 22 January 2012, carried out by more than 150 music editors and radio program. Directors tophit.ru partner in Russia (including Moscow), Ukraine (including Kiev), as well as in the CIS and the Baltic States Best Russian Radio Hit 2011: Provence - Elka Best International Hit Radio 2011: Moves Like Jagger - feat Maroon 5. Christina Aguilera Best Russian Artist 2011: Best Russian singer Mitya Fomin 2011: Elka best Russian group / duo 2011: Degrees Best New Artist of 2011: Max Barsky best Russian DJ in 2011: DJ Leonid Rudenko Best Producer 2011: Vladimir Shurochkin (Nyusha) and Alena Mikhailova (tree, Chi-li) Music Now: the search for the Russian-language hits in a haystack analyzing general trends in radio programs, we can note the following important fact. Number of Russian hits, General on the results for the year as Airplay chart caught annually Airplay Hit 200 from c 2007 steadily declined. Adopted in 2010 was the psychologically important threshold of 50%, and in 2011 the share of Russian positions in the Table Annual General Airplay Top Hit 200 was only 46%. Data for 2011 suggest several tentative conclusions: 1) the actual percentage of esters of the Russian-language music in hot rotation for a total of slightly more than one third of the total transmission time. 2) In recent years followed the entire season on the Russian air practically unchanged. 3) Share of Russian segment of the ester in the Top 40 as a whole is the share of Russian artists in the annual Top 40 What does the data from these two tables, really? Especially the increase in the overall reduction in the number of new Russian stars in the air, limiting the size frames, the shares retroformatov. In general, we can talk a qualitative impoverishment of the ether, and usually it's not just music, the Russian language, but the actual music in general. 1) the lack of an effective feedback between the owners and managers of radio and radio audience: According to experts, such a situation is caused by the following important factors. As a result, the plant will begin the management is not able, the demands of the public and works exclusively in their submissions that want to hear a live audience. 2) In the live music in Russia and Ukraine (which two thirds of all radio stations partner tophit.ru) from the early 2000s, dominated by the large network, whose signal in dozens, sometimes hundreds of cities aired. This leads to the fact that the music is intended broadcasting policy in the huge area largely of only a few dozen people. 3) Extremely slow rotation on radio stations in music management. For many years, resulting in the program directors and music editors persistent tastes, listening to zamylivaetsya accepts new hits and new artists. Many years sat in the same chair, and often leads to the formation of physical dependence Station Manager from producers and artists. 4) Use of music radio formats and narrow hot rotation leads to a natural numerical limitation of the new songs that could ever be put on the air in a given period. Moreover, the smaller the size of the station and the more intense the rotation, the lower the chance of getting new products on the air. This means that the station is not able to keep, and, above all, to increase its audience in the coming years? No, it does not. In FM station weight allowance, remains of which can be considered as accelerated rotation of the music editors and program directors. The goal - the musical programming for people with fresh nezamylennym hearing fresh and bold approach trust without long-term sustainable relationships with luggage producers and artists. This is particularly important because music manager of radio stations than ever a variety of tools for an accurate understanding of what he wants to hear the radio listeners. Of course, competition from traditional channels online music services and Internet stations will soon be a deciding factor for the overflow of the radio audience on the Internet. But in our view, the situation is not hopeless. In the meantime, in order to develop an image acquired the necessary volume, assessed the current situation and short-term prospects of the music program of the music editors and program directors. Here are the results of a survey of tophit.ru 12-22 are carried out in January 2012 of the partner stations in Russia (including Moscow), Ukraine (including Kiev), as well as in the CIS and the Baltic States. In 2011, the quality of music for radio stations (the respondents: 180): - was the 64 (35.55%) - has 57 (31.66%) - were 37 (20.55%) - you know no, 22 (12.22%) in 2011, the quality of music programming ether (participants: 179): - by 64 (35.75%) - was the 63 (35.19%) - decreased 30 (16, 75%) - Do not know 22 (12.29%) in 2011, FM radio audience (the poll participants: 180): - decreased 55 (30.55%) - was 48 (26.66%) - unchanged 40 (22.22%) - Do not know 37 (20.55%) in 2011, advertising revenues FM (of respondents: 179) - grew 54 (30.16%) - by 48 (26.81% ) - Do not know 44 (24.58%) - are the same as in the previous year, 33 (18.43%) in 2011, the competition between radio stations (the respondents: 179): - Enhanced 105 (58.65% ) - remained unchanged at 49 (27.37%) - Do not know 15 (8.37%) - was less than 10 (5.58%) in 2011 format frame FM radio (attendance: 180): - Advanced 89 (49.44%) - are the same as they were 50 (27.77%) - narrowed 27 (15%) - Do not know 14 (7.77%) in 2011, FM radio audience ( of respondents: 180): - decreased due to the departure of listeners to the Internet 71 (39.44%) - Do not know 40 (22.22%) - was under the influence of the Internet, not 40 (22.22%) changed - thanks to the internet has 29 (16.11%) in 2012, the biggest problem for FM create (attendance: 181): - lack of sufficient real hits 47 (25.96%) - the dominance of the big network Translators transmitter 36 (19.88%) - Internet radio audience Care 32 (17.67%) - stingy advertisers 17 (9.39%) - You do not know 14 (7.73%) - excessive government regulation 14 (7.73%) - a bad musical programming ester 13 (7.18%) - Low management 8 (4.41%) tests and charts: conversion statistics in the love of the audience to the fact that the managers of radio stations reasonably fairly and appropriately evaluate new music on tophit.ru a number of tools developed. Especially this preliminary anonymous testing of new music. All titles will be on tophit.ru and subsequent distribution of radio test placed on the standard scale multiple reference groups: music radio station managers, owners, club DJs and remix producers, visitors to the open area and audience site tophit.ru 101 . ru. Currently, data on pre-testing of all new tracks from most reference groups are publicly accessible tophit.ru. With the main group of the tests are still music manager stations. Excellent tested muzredami songs in the "hot track" and a green stripe on the cards collected, tested Singles marked light green bar. For 2 years in which tests it has become a part of the technology on tophit.ru mailing tracks on the radio, music editor radio increasingly based on the results of tests of the new songs in the compilation of playlists. Indirectly by the growth in the proportion of well-tested title in the consolidated financial statements Annual General Airplay chart hit is 200th If one of the top 200 hits 2010 "green" products (ie, tested fine traces) in the annual chart was only 40 (20% of total), the plan for 2011 is already 66 such positions! It is safe to add 44 songs that have been tested as "good". Total number of titles before the rotation muzredami tested as a hit of 110 or 55% of all titles in the table in 2011 included. It remains to add that at the end of 2011 on the procedure followed was tophit.ru continuous current tests introduced all reference groups and shown the weekly test results publicly available on the website. Another important tool for the evaluation of the tracks are the charts. Weekly Weekly General Airplay Top 100 Hit muzredu allows the radio to judge artists and producers around the entire situation and the actors take the air. But much more important role in the weekly chart, which is called Weekly Audience Choice Best Hit 100th This is where the focus of audience favorites. And in this table is very common to find the answers to the question - what song and artist who has become the most in demand today and better listeners for the year. A comparative analysis of annual Audience Choice Top Hit 200 allows you to see and depends radio listeners. For example, the desire to be heard in the air the more Russian hits. Record Companies: Is there life after death? Sales of traditional and non-traditional physical media in 2011, turning more and more into a niche activity. But this does not mean that was the record companies and their managers work. Industry as a whole was able to reorganize in accordance with the requirements of the time. In 2011, the company has continuously developed, including digital sales in the segment, and, of course, closely. With artists and producers in the production and promotion of music and video content Last year TopHit commit changes. The balance of power in the Russian market between large companies-owners, manufacturers of musical content Longtime leader - Universal Music Russia - lost his position affiliates Gala Records / EMI. In 2011, it was Gala Records / EMI was written the absolute market leader in both the number of tracks on the radio (137 single), and the number of ester (5.133 million). In addition, for the largest number, namely, Hits 38 (!) Gala Records / EMI has visited radiochartah tophit.ru. Against the background of these developments weight of the other two major labels - Universal Music Russia and Sony Music Entertainment declined somewhat. Increasingly becoming a serious player first music publisher. In 2011, PMI tracks on the radio more than 1,330,000 times heard, which is almost twice the performance of the company in 2010. The first music publisher, was the second to the number of tracks on the radio after the Gala Records / EMI (137), and the absolute leader in the procurement of Russian radio tracks (119). In 2011, the company has put in the air 92 singles of Russian artists. 2011: As usual, companies can with the largest number of esters on the radio (in brackets data for 2010) 1 Gala Records / EMI 5.133 "essential" the results of the leading companies as a set of tables with the top producers of phonograms in five main categories be represented 0,000 (4,695,000) 2 Universal Music Russia 4,952,000 (5,345,000) 3 Sony Music Entertainment 1,895,000 (2,264,000) 4 Velvet Music 1576000 (2147000) 5 The first music publishing 1330. 000 (753 000) 6 PC monolith 1,072,000 (740,000) 7 RDS records 930,000 (932,000) 8 National Music Corporation 890 000 (822 000) 9 Warner Music Internetional 820,000 (1,290,000) 10 studio Monolith 702,000 (368,000) The annual amount of esters leader: 19,300,000 (19,356,000) company with the largest number of tracks on the radio (in brackets data for 2010) 1 Gala Records / EMI 137 (166) 2 First Music Publishing 119 (58) 3 Government Sound - TME 107 (43) 4 89 Sony Music Entertainment (137) 5 Ikra Music 89 (29) 6 Universal Music Russia 65 (97) 7 Union / Dance Paradise 65 (92) 8 Music Union 47 (91) 9 Warner Music Internetional 58 (73) 10 54 RDS Records (40) The level of the leading companies in the Radio Tracks: 830 (826) of the company with the largest number of Russian marks on the air (in brackets data for 2010) 1 First Music Publishing 92 ( 52) includes two Gala Records / EMI 38 (45) 3 PCs Monolith 32 (29) 4 Ikra Music 25 (11) 5 Velvet Music 23 (22) 6 Music Union 16 (27) 7 Igor Matvienko HRC 15 (15) 8 Monolith Studio 15 (6) 9 Navigator Records 12 (8) 10 Country CD 11 (12) Total Tracks Russian companies in the air: 279 (227) of the company with the largest number of tracks in radiochartah tophit.ru (in brackets data for 2010) 1 Gala Records / EMI 38 (33) 2 Universal Music Russia 28 (46) 3 Sony Music Entertainment 15 (19) 4 First Music Publishing 14 (12) 5 National Music Corporation 9 (8) 6 Velvet Music 8 (14) 7 pc Monolith 8 (9) 8 Warner Music Internetional 5 (13) 9 The Government of Sound - TME 5 (6) 10 RDS Records 5 (5) The sum of the tracks in the album charts tophit.ru leading companies: 135 (165) the company with the largest number of esters fall on a track (in brackets data for 2010) 1 National Music Corporation 89.000 (68.500) 2 Universal Music Russia 76.200 (55.100) 3 Velvet Music 68.500 (76.650) 4 Gala Records / EMI 37.500 ( 28,300) 5 PC monolith 32.400 (20.550) 6 PC Igor Matvienko 31.100 (19.950) 7 Sony Music Entertainment 21.300 (16.500) 8 Monolith Studio 17.100 (18.400) 9 First Musikverlag 11,200 (13,000) 10 CD Country 4.100 (13,500) Help Tophit.ru combines 410 registered radio partners, including 232 Russian channels, 84 radio stations in Ukraine, Belarus stations 25, 24 radio Baltic countries, 28 plants in the Central Asian republics, 5 stations in Armenia, Azerbaijan, Georgia, and 12 radio stations in Europe, Israel, Cyprus joined in North America and beyond more than 400 affiliate stations in the media holding. He works 83 registered distributors in Russia, Ukraine, Belarus, Latvia, Moldova, Kazakhstan, Tajikistan, Israel.
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