The emergence of the new album Mummy Troll gave rise to a unique collaboration in the field of "musical branding." - The album "Amba" promotion concept, logo and identity: Agency "motto" has developed an ideological platform. All communications related to the new concept of the product: the album, the promo site, merchandising, design shows - based on that basis, and developed in the same "barn-style". Mark Kestelboym, creative director of "slogan": "The album" Amba "there is a certain social mission, great idea, the jargon." Amba "means -" the end of everything, "and in one of the languages of the Far East" barn "- a" tiger ".. we have seen in this combination contrast, a paradox And we created the world, Amba -. Ambivalent This is neither good nor evil, Amba - chaos, and Amba -. a tiger who keep themselves in the chaos of a tiger stripes - It is a symbol of a harmonious and chaotic, the alternation of light and darkness, we say in our Legend - .. when the Tigers will be enough to get Amba, the end to a certain degree the Mummy Troll is a "white tiger" of the local scene that rare creature, others unlike other All of these ideas can only with the. implemented exceptional artist "Anna Makolkin, Project Manager," theme ":" We had a cult, the hype surrounding the new album to create "Mummy Troll" mythologeme Amby - combines a unique concept worldview animistichnoe view of the world and shamanism.. . In the visualization of the world together Amby psevdoprimitivny figure, as an imitation of rock art and Flash animation, which made a promotional poster. The result was a kind of "digital hand-made" -. All traced manually, and then processed by a computer "Identity" Amby "includes a variety of logos that reflect the aesthetics of the project on several levels Key -. Image of man-tiger, designed the Tiger and the world from the Save Amby. "person" is decorated hero legends album jacket. ornament basic real "amba-style", the primitive, savage, but a very special visual language formed. are "written" site, it is in all communications "Amby. "Chaos consists of elements" atoms Amby "that everything in the created world - humans, creating tigers, trees and birds" Amby. "- one of the most exciting experiences in professional life" slogan ", unique and with nothing on Earth experience possible Only by fully trust each other all participants Ilya Lagutenko, "Mama Troll": "dreams and turn ideas into reality - always the most difficult creative task .. "Mummy Troll" best they can do with music, and the first time that we have a reliable partner in the "theme", found to visualize the music, with the latest tools and technologies of the Internet. "PS The first experiences of cooperation, "theme", and Ilya Lagutenko held in 2005 with the introduction of the Youth Bank Creative teamwork "Soyuznick.": Client: "Mummy Troll" Ilya Lagutenko agency: "The motto" Creative Director: Mark Kestelboym Project Manager: Anna Makolkin concept: Mark Kestelboym Anna Makolkin Matsulevich Alexander, Basil Smirnov, Maxim Vetchinkin Copywriter: Alexander Matsulevich Art Director: Vasily Smirnov artist and cartoonist: New Media Agency: Nick Pogorely Design Team: Vasily Smirnov, Andrei Arbenin, Denis Dukov, Sergei Steblina Constantine Golovchenko production
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