Hero Song BG and his wife built a sandwich franchise with a hint of banana. Stop If the capital of Kuzbass someone on the street and ask the extended appearance of which Boris Grebenshikov wrote his famous song "The Man from Kemerovo," the answer would be an allusion to the next yellow-green pavilion labeled "plantain" be . Russia is the largest network of street food created from scratch a couple of Vladimir and Tatiana Fomina. They really know the Grebenshikov: BG traded on invitation three times in Kemerovo. Although Laura prototype songs Vladimir denies humble all who would speak for more than five minutes, dispute not because Grebenshchikovsky "The sky will collapse to the ground, / / stop growing grass - / / it will come and fix silently all, / / people from Kemerovo "- stopudovo to Fomin. Yes, and the rhythm of the songs performed by stirring a secret, he somehow inexplicably approach - genuine Russian the word "banana" - Food to take to the streets. Do not believe me - look in the dictionary Ozhegova. Vladimir Fomin met journalists "Russian Reporter" on the brink of a modest office. Here are a few furniture cabinets, desk, chair and a jogging track. With "Plantain" Fomin managed with his wife Tatiana. But when the doors of her foster mother plaque emblazoned "President", then the easier Fomin - "security expert." - We have all decided Tatyana - Fomin minimalist smile. - I am the application balls. Refer to the presence of strangers Fomin another only with my name: - The name "plantain" invented Vladimir Vladimirovich, - says Tatiana. - First sandwiches personally in our first pavilion Tatiana - said Vladimir Vladimirovich. They have been together for more than 20 years. By Tatiana education history teacher. At this time a year and a half working in the school. Vladimir engineer. Business, how many have been engaged in the early 90's. First sold: computers, food - everything that can be sold. Advertising and then opened in Kemerovo first FM radio. Life changed dramatically in 1994 when Fomin had an accident on the Moscow - St. Petersburg. Tatiana survived miraculously - doctors had literally to collect it again, almost in pieces. After the incident, Vladimir Orthodoxy is believed he is now convinced that God had then given a second chance. - A year later, I told my husband that I wanted to finish the route Moscow - Peter, interrupted last time. At first he was against it, but I had to overcome my fear, and we went. Then Fomin decided to change the scope of activities and started actual production. Back in Kemerovo, she opened the first pavilion of "plantain". Today they eat like the kings of the road. Contained by the number of fast food outlets in Russia, "Plantain" in the first five. If you do not know about them, then you have not visited the Urals. Firm signs "Plantain" adorn the streets of Kemerovo, Novokuznetsk, Novosibirsk, as well as dozens of pavilions pirates imitators. With annual sales of more than 600 million euros network. - We as students have always made sandwiches for the guests. The recipe is simple: a slice of bread, ham, cucumber and tomato, cheese, mayonnaise or ketchup. Warmed in the micro rovolnovke - and on the table. Friends very. - Miniature Tatiana Fomina at least similar to the president of a large company. - The first kiosk opened in the square in front of the Kemerovo Polytech, practice area of big business. So many of the current coal oligarchs dinner once in the "banana". The first has to make sandwiches themselves. Formed directly in the pavilion, and bought the bread, sausage and mayonnaise in a nearby store. Now produce all the ingredients for the production of branded products company Fominykh itself. In "Plantain" joke: "I do not grow corn and cattle, do not do the tape media is not other be.." - This is a decision we made because could not find her an elementary suppliers whose products would always be of the same quality - said Fomin. - So, today he's sausage salty, sweet tomorrow, the day after angry. And we need to provide a permanent, familiar taste of their sandwiches. And in Kemerovo and Novokuznetsk, Novosibirsk - It must be the same. - We once had on that in the future are all of a pavilion is not limited. In any case it will be a network. - We're going to go in Kemerovo Vladimir Fomin streets. - It's a dream for 20 Anniversary of the company, to open branches in 20 cities in Russia. The green and yellow corporate color "Plantain" Today, we can assume the color of Kemerovo. It is to find them because of the abundance of colors sandwich pavilions most. Once the head of the local administration even joked called "plantain" company towns. - I think the reason why we turned everything Tatiana Nikolaevna two. Economically prosperous regions, so that the people's money on site - First, the Kuzbass compared to most neighboring areas. Secondly, in Kemerovo was and is one of three institutions in the food industry in the former Soviet Union. Most executives of our company - its graduates. Vladimir Fomin speaks slowly, carefully selecting his senses. My internal CD player and then closes Grebenshikov: "He taciturn, like De Niro / / question with him just sick / / It is not up to snuff out the chaff, / / He knows the trains underground.." Fomin only breaks when it comes to fishing. A man from Kemerovo avid fisherman. Regularly with the same fan drives a few days in the woods, the lake, the mountain river. In general, where the average person probably even for the most elegant of the climb is fishing. On the hobby can talk for hours. - Why Men Love Fishing in Russia? I would venture to guess: love to drink the same reason. Both - the symbol of the Russian apathy. This is the attitude of many people in society, its morals and foundations. Something like: ".. You are saving humanity here, and I do not care I'll take the bait and fell for fishing" True, does anyone have a fishing rod instead of a bottle, but the meaning is, I think, one and the same. Maybe that's why apply the USSR and fishermen lost people and alcoholics. Own food plant - homeowner pride "plantain", whose number grows by the way: Many managers are on the list of founders - a strategy that deliberately kept by the Company. It was here, in the factory, ready branded sandwiches, sauces and salads. To five thousand square meters are absolutely versatile production: cheese, meat, canned goods, fruits and vegetables, baked goods. Each individual employee is checked Rospotrebnadzor and even different hygiene requirements for all completely. The exclusive design of the complex, ordered in Novosibirsk. Full reconstruction cost 150 million rubles placed sectional, roller shutters. The second year is the latest and one of the most powerful food companies Kuzbass operates under the "School Meals" and delivers its products to schools Kemerovo. Before each job depends instructions and clearly defined mandate. I read them, and suddenly realize that they sounded in my head, unhurried voice Fomin. Meticulousness and attention to detail - identity "plantain". Emblazoned For example in one of the shops inscription "pancake filled after filling and closing must be rectangular in shape measuring 11.5 cm long and 7.5 cm wide." Working on this as a joke, but I know that the size of a pancake differ defined by numerous trials and errors, and of them is death. - Here all processes are strictly specified all parameters to grams and millimeters regulated. On this underweighting in production does not happen - Fomin again chooses his words carefully on the weight. I have the impression that this kind of balances remained in the 90s, he said. When the family began Fomin, Kemerovo was a classic gangster film city known throughout Siberia. Echoes of this are still being felt. For example, the traffic police from neighboring regions as their duty to check for weapons, drugs and other things, especially cars with Kemerovo numbers. - Even in a dashing years, we always interact only with the police - grin Fomin. - Bandits are trying to do, and in any case not everything they need to be. This dependence is too expensive. With the police, "plantain" actively cooperating now. Each pavilion is equipped with a special radio that has the surgery to contact the duty officer. The employees of this relationship are rare, but it is often necessary to the residents. Everyone knows that the kiosk "Plantain" - a kind of reference point 911 in all cases, not only the police, but also firefighters, and cause "fast". The inspectors of the Ministry of the Interior has repeatedly confirmed the experience of cooperation between industry and police recommended a success and there across the country. - This is our signature lemonade "plantain". From the sale of Coca-Cola, we refused to give the American troops to Iraq - Vladimir Fomin allows us to touch each other proud. - Since then, representatives of the "Cola" once a year, give us a call and ask, "Have you not yet with the Mali?" And we say, "And you have brought out of Iraq?" Kemerovo "substitute cola" on the order of "plantain" spilling into the nearby town of Yurga. Interestingly, support the client protest initiative Fominykh the ruble: selling lemonade own production exceeded the previous sales of Coca-Cola and Sprite in half. Vladimir Fomin himself like that "Plantain" in the first Russian company to say. All official vehicles only domestic production drives, even top management a VAZ "tens". It uses only local raw materials. - We do not use the term "fast food." We generally try not to use foreign words when a Russian synonym. Especially since the "fast food" - is not about us. Officially "Plantain" - a catering company customer service. Food may not be fast: it is harmful for health. Only one fast service. By the way, the first and still the only thing with a foreign name on our menu -. It's pizza I have not synonymous only that word in the Russian language. Until recently, except for the cities of Siberia Company "Plantain" be present in St. Petersburg. But from there they had to leave - failed because of the attitude of local officials, using cost-effective network scale. Tatiana Fomina upset so far. - The head of the government in clear text says: "In my area, your points are not." It's not that they extorted a bribe - they think only those points as we are, unsightly, or something. Left her almost in tears. Do not like them in the cultural capital, the fast-food sale on the streets. Here in London, for example, near the Tower of sausages. They, therefore, it is aesthetically pleasing, and we do not? - We did no business, and business - trying to do business - adds, "security expert." However, Peter remained for Fominykh favorite place on the map of Russia. And Petersburg "Plantain" just right. The company also has a proposal allowing to organize meals for home arena of FC "Zenit" - ". Peter" stadium Whether it's in Siberia, I would not have thought, but in Peter capacity for such a project is not clear enough. It was there that she with Boris Grebenshikov, zadruzhilis families met and even organized the "Aquarium" is the first concert in Kemerovo. Now Vladimir and Tatiana actually live in two cities: business in Kemerovo and children (four) in St. Petersburg. - Of course there is a desire to return there business - Tatiana Fomina sad sigh. - But you have to accept that this city is not for the "Plantain". Peter - sleepy town people is not fast food for them. Regularly with the "Petersburg syndrome" Fomin face and in other cities. Approval of the installation of pavilions with the local authorities - the highest administrative hurdles to overcome. - Part of our facilities is a "temporary structures" considered - they are too many communities intensively clean the streets. Can a place away from the main attractions of the city routes that clients will provide almost none. For example, in Novosibirsk, almost impossible to put our state on some main roads. Ten years of fighting, and all for nothing - said Fomin. - Especially difficult is our principled position not to pay bribes - adds Tatiana. - We are in this sense, strict adherents of the "Ikea". Instead of money in someone's pocket, we are ready. In schools, children's homes, clubs and general social support all initiatives of the authorities Although, to be honest, we did not give any preferences. In general, the expansion of a company outside the region - a rare event in our country. If you came from Moscow to the provinces in order to do business, if taken properly. If a person from the province attempted to gain a foothold in neighboring regions, it's nonsense. At this time Fomin tried to open branch in Barnaul. Find local partners, and even used to work in the first few months. But relations with the Altai Fellowship ultimately did not work, and they decided to continue the work on their own, without Fominykh ... But under the name "plantain". In the hope that the local administrative walls, to relieve them of the need to perform, according to the law firms. Kemerovchane with barnaultsy sued several years brand win literally by letter: first "Plantain" was "Odorozhnik", then disappeared "Dorozhnik" and finally disappear. - Just has happened in this case, blatant brand theft, - says Tatiana. - But not all nasudishsya: In each of the neighboring Kuzbass region has its own local clone "plantain". Apparently our system works, and just copy it. - This is our hospitality services. On the ground floor of an office building is a typical layout of the pavilion "plantain". This simulator, in which employees can learn, every customer can enjoy as their mother tongue. - Before the food service now operates stock situation. There is no required number to win the young people for the workforce. Have the older generation invite you, to many people from the suburbs and industry, the level of turnover low. Before you let this behind the counter, it has to teach to elementary communication with the client. Good seller, as proven by science does not sell a 20% increase - Tatiana smiling. - Here we give them and give "virus plantain." About us and our employees say and -. 'Infected plantain "What it is, is hard to explain Try to work with us -. A few weeks you will see highlighted the virus or not I try to catch it for.. first few steadfast uncomfortable. But within half an hour of professional pump positive (teachers and missionary charism) I produced duty smile and confidence that I work at the best company in the world. After training, the feeling of euphoria lasted an hour and a .. half as if after swimming in the hole, and I'm still a human being trained and malovnushaemy Other "viral" breakthrough even more: they are really starting to enjoy customers like suddenly announced grandmother millionaire Someone this condition lasts for only one. change someone - while the person is working in the "banana" and some are not even after retirement evening stylized over tea conversation with Vladimir and Tatiana messages apartment Fominykh ship room, kitchen only on the bridge, it turns out... that they are not particularly interested in the events of the Russian political and economic life. "security experts" are concerned that the online forums write about his sandwiches, not to appreciate a blogger Putin or Medvedev. Family Fomin - a striking example of the paradoxical at first glance, the Russian phenomenon: a successful non-commodity business "from scratch" usually create and develop the people in a kind of information vacuum. They do not follow the policy, confused, who is our president now, and who is a prime number, and do not understand, do not agree with the "dissidents". They believe that clot in recent years, the flow of information have (both positive and negative) have a negative impact on the business. It turns out like this: If you read the news on the Internet, everything is bad, and development of the company does not make sense. When you watch TV, then all well and very tense, is not necessary. The result at the end is always the same: their own business, the blight. These entrepreneurs always say that can not be the business of our country to be by himself and to refute his words. They seemed to create its own version of Russia to simply unnecessary network traffic. In parting Tatyana Fomina their children work in the company says will never be. - The oldest daughter was forced at the time very much afraid that sooner or later they plow her father "plantain". Not forced. With us, they do not work well. We have heavy heads. Moreover, it is not necessary to force the company to suffer for our children. And the day before that Vladimir Fomin was fond of telling me that her eldest son in the past, he worked on a holiday in the hottest shop "Plantain" - bakery. Made Pizza. Obviously knows the mother.
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