Wednesday, January 30, 2013

The proceeds from the drive at least 40 million rubles Zemfira

Exclusive rights to the album Zemfira "thank you" for a period of 2 years acquired PH "Kommersant". "Euroset" selected as the exclusive distributor. Album sales are on the 5th October start. Proceeds from the sale to "Business Petersburg" are no less than 40 million euros. Chairman of the Board of Directors of "Euroset" Chichvarkin explains his choice of personal preference. "Selling this beautiful music - he said -. We are in this project as a sales representative." Zemfira even suggested "Euroset" to sell the album, he said, Zemfira even suggested "Euroset" to sell the album. As indicated in the ID, the decision as to whether the contract be accepted expand with "Euroset" when it sold the first copies of the new album - about 200 thousand copies. "The contract with a major retailer, such as" Euroset ", it seems commercially - the general director of the publishing house" Kommersant "Demyan Kudryavtsev - .. In Russia, there is no music network with broad coverage in our view, to enter into contracts with several networks provide is difficult and unprofitable. "music store market participants doubt the success of this company. "For Zemfira no one will go to the salon providers, that's for sure, - said the head of marketing and advertising network" Mood "Roman Burkov -. Can not usefully be treated to such an idea." "Clearly, the sale can be significantly reduced, because the people that music products are sold in stores are set, - says Nikolay Eliseev, Director General of" The Union-North "(development of a network of shops" Union ") -. For the album in "Euroset" come most active fans of the singer. But take the vast majority of people, the decision to buy the album, when he sees it on display at a music store "Leading the creative Zemfira decided to engage laity show business -. Publishers and mobile retailers.

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