"Radio Alla" stops broadcasting

Alla Pugacheva can Broadcasting Corporation "Prof Media" (PMBC), which in his honor. "Radio Alla" in 2007 PMBC the "Radio Alla" must in Moscow (frequency 98.8 FM, in the July-September 4.7% of all radio listeners in the capital) and 15 parts to replace a new native format. This operation will continue to focus on already established audience - women over 30 years. Upon termination of the collaboration with Alla Pugacheva President PMBC (developed station "car radio", "Humor FM", "Radio Energy" and "Radio Alla") Yuri Kostin. "Relatives farewell begins Alla not over time work in our company." - He said. Ms. Pugacheva, the artistic director of the station "Radio Alla" is left. The initiator of the gap itself was co Ms. Pugacheva know the source "b", for reasons unknown to him. Refuse Alla Pugacheva PMBC turn, use the name and image of Alla Pugacheva in the design and promotion of the radio station know the source "b". According to him, the holding company for frequencies "Radio Alla" in Moscow and plans to launch the regions of the new project, the format of which is currently being discussed. Women over 30 years - he will be designed by the former audience. Madame herself yesterday Pugacheva not respond to the call of "b". Until July 2007 developed by PMBC 98.8 FM format "Russian Songs", which focuses primarily on the male audience and compete with the "Radio Chanson", "Russian Radio" and "Our radio". According to TNS Russia, the average daily audience of "Russian Songs" in Moscow in April-June 2007, only 299,500 People (3.1% of the total radio audience, with the "Radio Chanson" had 1.09 million listeners in the same period). In July 2007, PMBC. Together with Alla Pugacheva run "Radio Alla", the target group of women aged 30 and over Mrs. Pugachev took over as artistic director of the station, the leading series of programs ("Visiting Alla", "God's Got Talent") and was granted the right to use his name. "Radio Alla" managed to enter the top 20 of the most popular Moscow radio. Daily audience of radio stations in Moscow in July-September 2010 amounted to an average of 441,300 students (4.7% of the total radio audience). After-sale European Media Group ("Europe Plus", "Retro FM", etc.) "Media Plus" in the database TNS Russia, the share of "Radio Alla" in Moscow and online advertising budgets (only commercial advertising without exchange and promotion) for January-September 2010 amounted to 1%. The total market for this period is estimated by experts at about 3.5 billion rubles. VAT. And the name of Alla Pugacheva has managed to play a crucial role in the development of a regional network of "Radio Alla". In March 2008, "Radio Alla" won the competition pool of 15 frequencies in the regions of Russia, the Rossvyazokhrankultura identified by the term "the tradition of Russian musical culture," while Mrs. Pugacheva was personally present at the commission meeting. The market value of the frequency was estimated at $ 15 million "for the promotion of the station using the name Alla was the idea interesting and promising, but judging by the reviews, to implement this idea is not completely succeeded. Thus, the decision to close the project is quite natural - Russian Media Group "(" Russian Radio ", DFM etc)" Director of Development says "Mikhail Zotov.